Who do you work for?

Ask yourself today: who do you work for?

Do you work for the shareholders, and optimizing their profit? or do you work for your customers, optimizing their success, being useful?

Working with the profit as the ultimate goal works good for a short time. It invites cut corners, shady practices, putting money above the good of customers.

Analogically, keeping your customers’ happiness as the goal is a long-lasting effort, but it pays off. Great companies are successful, because they deeply care about their customers, and are not scared to sacrifice in order to bring value.

When we start thinking only about the money, putting happiness, mission, and and quality aside, we cut the branch we’re sitting on.