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The difficulty paradox

What sounds more decisive? Any water is okay, I don't want to be a trouble or Black coffee with 1 sugar, thank you?

There is a psychological paradox in how we perceive people. Evolution seems to make us gravitate towards confidence, and strength (as in knowing what one wants). Think firm mental handshake.

Next time you do business, go for the most difficult option. Tea over coffee, specific kind of water, as much sugar as you like. Send a message of confidence. People respect that.