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Easy beats everything

Do you remember my previous thoughts on the easy culture? It was about diluting yourself with "easy things", silent approval of laziness in your life.

Let's take a different look at this idea. Maybe taking easy solutions is actually... good, sometimes?

There's this saying "work smarter, not harder". We have plenty of smart ways these days to work: automation, simplification, delegation.

New products, new ideas, are about removing the friction from our lives: you don't need to wash, you can pay for your laundry being taken, washed, ironed, and delivered back to you. You can order food online. You can even pay for somebody to assemble your furniture.

You can remove the menial from your life. Refocus on the important aspects of your life.

When you look at these services, they are designed to be easy, and remove the mental load. The future belongs to the question: what else can be made easier?

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