The first-time experience

Do you remember the first time you encountered something new, and it felt magical at the moment? Be it a new music, a movie, or a device.

The first time experience is important, because it sets the tone for the future interactions. You can be inspired, and curious, or become demotivated and disillusioned.

When we design products and services, we must keep this phenomenon in mind: we create the first time experience, over and over again. It’s not enough to amaze once, but rather the art of crafting experiences lies in the skill of keeping the enthusiasm, and the magic alive.